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Prior to joining MBO, Keaton was co-founder and CEO of MindSumo, a crowdsourcing platform where creative problem solvers work on real-world challenges from the world's top brands. Over the course of his time at MindSumo, Keaton helped grow MindSumo's user base from a few dozen Stanford students to over 500,000 Millennial & Gen Z users from all over the world. He also led business development efforts that resulted in partnerships and client relationships with over 100 of the Fortune 500.

Keaton holds a BA in History and a minor in Entrepreneurship & Management from Johns Hopkins University.