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Lisa A Henderson is a seasoned media professional with extensive experience in media buying and supervision. Currently serving as a Senior Media Buyer at MBMG since April 2017, Lisa manages a diverse portfolio of markets and mediums, including TV and radio, ranging from small to large accounts. Previously, Lisa worked as a Supervisor for Local Broadcast/Investment at Initiative, where key achievements included negotiating Network Radio executions and driving ROI through strategic planning for high-stakes campaigns. With a Bachelor's degree in Business, Management, Marketing, and Related Support Services from California State University-Long Beach, Lisa has demonstrated strong leadership and analytical skills throughout a career spanning multiple decades in the media industry.