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Cristiana Sassetti

Media Planning Coordinator Max&co. at Max Mara Fashion Group S.r.l

Cristiana Sassetti is a seasoned media and digital consultant with extensive experience in the fashion and luxury sectors. Currently serving as Media Planning Coordinator for MAX&Co. at Max Mara Fashion Group since May 2024, Cristiana previously held the role of Senior Digital Consultant at dentsu, focusing on Boggi Milano middle funnel campaigns. Additional experience includes developing digital strategies for Vodafone and Zambon Pharma at Simple Agency, and managing media planning for high-profile clients such as Volkswagen, Burberry, and various luxury brands during tenures at MediaCom and Dentsu Aegis Network. Early career roles included client services, strategic planning, and account management across notable brands such as Microsoft, Coca-Cola, and others. Cristiana holds degrees in Corporate Communication and Communications from Università degli Studi di Torino and Università di Siena, respectively, both earning a top distinction of 110/110.

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