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Tulie Amichal is a data and business intelligence system analyst currently at max מקס since November 2022. Previously, Tulie served as a digital preservation officer and internet archive coordinator at the National Library of Israel, managing a significant migration project and overseeing data quality. Earlier experience includes roles as library information systems team leader at the College of Management Academic Studies and library computer systems coordinator at Tel Aviv University, focusing on information systems management and integration. Other roles include libraries information systems analyst at IUCC and team leader at Ex Libris. Tulie holds a Master of Information and Knowledge Management from the University of Haifa and a diploma in Product Management from Give & Tech.