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Gentjana Alimi has worked in several roles in the media industry since 2008. Her work experience includes being a Journalist Assistant for TV4 and Expressen, Koordinator for Inditex, Online Journalist for ELLE Magazine, Content Manager for Caterbee, and Head Of Digital Marketing for Work Performance. Most recently, they have been Digital Marketing Manager for Maven Wireless since 2021.

Gentjana Alimi has a Bachelor's degree in Business Administration with a major in International Business and Marketing from Uppsala University, which they completed in 2021. Prior to that, they obtained a Bachelor's degree in Cultural sciences with specialization in Fashion studies from Lund University in 2017. In 2016-2017, they also took courses in Economic history at Lund University School of Economics and Management.