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Ajit Ghuman is a seasoned professional with extensive experience in pricing strategy and product marketing within the technology sector. As Co-founder and CEO at Monetizely since April 2023, Ajit has focused on consulting to enhance annual recurring revenue (ARR), reduce customer churn, and increase average selling prices (ASPs). In addition, Ajit serves as an instructor for "The Art of SaaS Monetization" at Maven, which is well-received for its practical tools. Previously, Ajit held significant roles at Twilio as Pricing Lead and Director of Product Management for Pricing and Packaging, leading a monetization team for a major business unit. At Narvar, Ajit successfully overhauled the pricing strategy, achieving full sales adoption. Additional experience includes product marketing leadership at Helpshift, Reputation.com, Feedzai, and Medallia. Ajit holds an MS in Management Science and Engineering from Stanford University and a BE from Delhi College of Engineering.