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Pavel Harák is a seasoned media professional with extensive experience in digital marketing and media strategy. Currently serving as Senior Media Manager at Mattoni 1873 since January 2020, Pavel oversees the overall media strategy and leads the digital media team, reporting directly to the group CMO. Previous roles include positions at Karlovarské minerální vody, a.s. as Senior Digital Manager, and O2 Czech Republic as Online Marketing Specialist. Pavel has expertise in digital media campaigns, strategy planning, and executing performance-related projects, with a strong background in client service and account management across various sectors, including B2B and B2C environments. Educational qualifications include a Master's degree in Sociology and a Magistr (Mgr.) in Media studies from Charles University.