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Joe Burke has extensive work experience in the alcoholic beverage industry. Joe started their career at Majestic Wine in 2011, where they worked as a Trainee Manager and then progressed to roles such as Senior Assistant Manager and Store Manager. In 2014, they joined Matthew Clark as an Account Manager and subsequently took on various roles, including Business Development Manager, Business Development Manager and Team Leader, Regional Sales Manager, and currently serves as the Business Development Director.

Joe Burke attended Northumbria University from 2007 to 2010, where they obtained a Bachelor of Arts (B.A.) degree in International Business Management with Spanish. Additionally, they have a certification in Level 3 Wines & Spirits from WSET (Wine & Spirit Education Trust), although the exact date of obtaining this certification is not specified.