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Rob David serves as the Vice President of Content Creative at Mattel Television, where notable projects include executive producing several Netflix animated series such as "Hot Wheels Let's Race," "Masters of the Universe: Revelation," and "He-Man and the Masters of the Universe." In addition to leading creative content development for iconic brands like Barbie and Monster High, Rob has also worked as a freelance story editor and writer for major networks including PBS Kids and Nickelodeon, contributing to award-winning series and various animated projects. A graduate of Columbia University with a BA in Philosophy, Rob is recognized for successfully building compelling multi-year franchise plans and producing branded content across diverse platforms.