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Gordon Hallman is an accomplished marketing professional with extensive experience at Mattel, Inc. since 2011, currently serving as Director of Marketing. Hallman has led successful initiatives that resulted in significant revenue growth, including increasing a business's revenue from $15 million to $94 million in one year and transforming Mattel's plush category ranking from #63 to #4 in one year. With expertise in managing licensed portfolios featuring major brands like Star Wars and Marvel, Hallman has also directed cross-functional teams to develop marketing strategies that achieve global sales targets. Hallman holds an MBA from USC Marshall School of Business.