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Jessica Kruger’s barefooted outdoor upbringing in Sydney, Australia fostered her love and respect for nature. Moving to Europe in 2009 she completed her MBA in Paris and lived between Paris, Geneva and Berlin before settling in London where she created the award-winning vegetarian restaurant, ETHOS. She sold her share in the business in 2016 and shortly after founded LUXTRA, a sustainably-minded, vegan accessories brand that certified as a B Corp in 2020. Jessica is a PhD candidate at ISM, Paris.