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Lars Kejser Bob has a strong background in business development, assortment planning, space management, and category management. With experience in companies such as Matas A/S, RELEX Solutions, JACOBS DOUWE EGBERTS, Coop Danmark, and Nielsen, Lars has led various projects and initiatives focused on digital transformation, optimization, and automation. Their education includes a Diploma Degree in Marketing Management from Copenhagen Business School, a Diploma Degree in Organisational Leadership from the Center for Diplomledelse, and a Merkonom in Leadership from Ledelsesakademiet, CPH WEST.