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Asya Vitanova is a seasoned professional in the financial services sector, currently serving as the Senior Vice President of Franchise at Mastercard Europe. With a robust career at Mastercard, Asya has held various positions including Vice President of Franchise, Director of Global Business Enablement, and Manager of Brand Management, as well as an Analyst in Customer Risk. Prior to Mastercard, Asya worked as a Financial Analyst at Waterstone's The English Bookshop. Academically, Asya Vitanova holds a Bachelor of Arts in International Management from Boston University, obtained in collaboration with VUB, as well as a Master of Science in Advanced Management Studies focused on Economics and Advanced Economics from Solvay Business School.