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The Marketing and Brand Management team at Massimo Zanetti Beverage USA is responsible for developing and executing strategic marketing initiatives that enhance brand visibility and drive consumer engagement across diverse coffee products. This team conducts market research and shopper insights analysis to understand consumer preferences, manages brand positioning for iconic products like Segafredo Zanetti, and collaborates on innovative promotional campaigns tailored for various channels, including retail and foodservice. Their efforts aim to reinforce Massimo Zanetti as a leader in the coffee industry while ensuring a cohesive brand experience for every consumer touchpoint.