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Camino Blanco Salado

Global HEAD OF DATA - Massimo Dutti at Massimo Dutti

Camino Blanco Salado has a diverse work experience in various companies. Camino started their career as a Redactora y Locutora at Punto Radio from October 2010 to April 2011. Camino then worked at Sistelbanda S.A. as a member of the Departamento de Comunicación y Marketing Online from January 2013 to February 2013. After that, they joined Thinkandcloud S.L. as a Digital Marketing Manager from February 2013 to October 2014. Following that, Camino worked at Improving Metrics as a Digital Analyst & Massimo Dutti Account Manager from October 2014 to May 2016. Camino played a key role in the Metrics Unification Project for Inditex Brands. Currently, they are working at Massimo Dutti, where they hold the position of HEAD OF DIGITAL ANALYTICS. In addition to their main role, they have also taken on roles such as SEO Manager, CRM Online Manager, and CRO Manager during their tenure at Massimo Dutti. Camino'sresponsibilities include developing a strong measurement strategy, leading a team of 10+ individuals, and democratizing access to information by implementing advanced data visualization tools.

Camino Blanco Salado has a comprehensive education history. In 2006, they began their studies at the Universidad de Valladolid, where they obtained a bachelor's degree in Journalism in 2012. Additionally, they pursued a bachelor's degree in Advertising and Public Relations from the same university, completed in 2012.

Following their undergraduate studies, Camino pursued further education at ESIC Business & Marketing School in 2012, where they completed a Master's in Digital Business with a focus on Digital Projects in 2013. Camino later enrolled at KSchool in 2013 to complete a Master's in Web Analytics, concluding their studies in 2014.

Alongside their formal education, Camino pursued several additional certifications. In August 2011, they obtained an Advanced Level certification in English from the Universidad de Valladolid. In June 2009, they received the First Certificate of English from the University of Cambridge. Furthermore, they obtained certifications in Implementing Google Analytics with Google Tag Manager from Metriplica in May 2014 and an Advanced Level certification in Adwords from Google in April 2014.

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