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Shane Franson-Evans is the Chief Executive Officer, Co-Founder, Principal, and Vice Chair of Massage Heights. They went undercover on the reality show "Undercover Boss" in 2013 and 2014. Additionally, Shane is the Co-Founder and President of a San Antonio based franchisor of a national membership-based therapeutic massage concept. They also hold positions in various other companies such as Elevated Brands and The Gents Place. Shane serves as a Board Member for the International Franchise Association and Item 9 Labs. Furthermore, they are currently pursuing executive education at Harvard Business School.