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Maria Ghaffar is an accomplished professional in product management and digital solutions, currently serving as Vice President - Digital Product Lead at Mashreq since January 2024, focusing on innovative business banking solutions for SMEs. Prior experience includes leading product management for Payactiv, where significant user growth was achieved through strategic partnerships and market expansion for the Earned Wages Access product. Maria has also contributed to the digital payments landscape at Telenor Microfinance Bank Limited, optimizing product strategies and enhancing user experience. With a solid educational background in Accounting and Finance from Lahore University of Management Sciences, Maria has also held roles in research, marketing, and assurance services, showcasing a well-rounded skill set and commitment to driving financial security and innovation in the fintech industry.