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Irene Marino serves as a Salesforce Marketing Consultant at mashfrog Group since May 2021, focusing on leveraging Salesforce Marketing Cloud for marketing campaigns through data extensions and audience segmentation. Responsibilities include developing email marketing calendars, executing automated initiatives, optimizing customer journeys, and defining campaign KPIs. Prior experience includes roles at Studio Legale Guffanti as a Salesforce Marketing Consultant and Back Office Executive, managing client communications and administrative tasks. Irene's background also includes content creation at TEKNO LINE SRL, assistant press officer work at Elettra PR Srl, and communication responsibilities at Palazzo Morando. Educational qualifications include a Specialistic Degree in Humanistic Studies and a Bachelor’s Degree in Humanistic Sciences for Communication from Università degli Studi di Milano.