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Alessandro Lanzardo is an accomplished automotive professional with extensive experience in brand management, sales, and marketing. Currently serving as Head of Brand & Go To Market for Sports Cars at Maserati, Alessandro has been pivotal in launching four new models within the first nine months of 2024. Prior roles at Maserati include Head of Sales, Marketing & PR for Switzerland, where Alessandro significantly increased market share from 2% to 4.2% in two years and managed dealer network expansions. With a background in global product marketing at both Maserati and Ferrari, Alessandro has expertise in product planning, competitive analysis, and strategic marketing initiatives. Academic qualifications include a Master’s in International Marketing and a Master’s in Business Administration.