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Tuan Nguyen is a seasoned professional in trade marketing with extensive experience in the consumer goods sector. Currently serving as a Senior Trade Marketing Manager at Masan Consumer Holdings, Tuan leads a team to drive the growth of Vinacafe and Wake Up brands through strategic category and channel planning. Prior to this role, Tuan was a Trade Marketing & Digital Innovation Manager at HEINEKEN Vietnam, overseeing key consumer programs across a vast network. Tuan's background includes positions at Nestlé as a Junior Category Manager and Area Sales Manager, where responsibilities spanned from developing trade strategies to managing distributor operations. Tuan holds a Bachelor's degree in Business Administration and Management from the University of Economics HCMC and has participated in various entrepreneurship and market research projects throughout the academic career.