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Pilar drives the new strategy for growth opportunities in Femtech, building MAS' profile in the women´s health space as the “go-to” apparel manufacturer.

She is a global and multi-cultural business senior executive with 20+ years of experience in the consumer goods industry. Having completed her education across Business Economics and Business Management in Spain and in the United Kingdom, Pilar started her career at Colgate-Palmolive in Spain where she is originally from, and later worked across USA, Italy, Portugal, Switzerland and Germany. She built her career with a focus on Strategy, Marketing, Innovation and Commercialization.

Prior to joining MAS Holdings in 2020 as CEO at Femtech, Pilar was the Global Head of Feminine Care at Essity, a global Hygiene & Health company, overseeing brand strategy, innovation, marketing & communication.