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Emily Rector is a skilled professional in the advertising industry with experience in media buying and planning. Emily has a strong background in client strategy, media objectives, and budget optimization, with a focus on Direct Response campaigns. Emily is also proficient in analyzing and reporting client results, managing media schedules, and negotiating rates to maximize client budgets. Emily's expertise in media research tools and demographic data allows their to develop effective media strategies. With a Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication from the University of Central Florida, Emily is well-equipped for their role in the advertising world.