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Maria Boyarkina is a seasoned marketing professional with extensive experience in brand management and category development across various leading companies. Currently serving as Senior Brand Manager for Snickers® and Twix® at Mars, Maria is responsible for shaping brand strategy and driving growth in Central Eurasia, Belarus, and Turkey. Prior roles include Category & Portfolio Manager at Royal Canin, where Maria managed the Royal Canin Dog and Eukanuba portfolios, and Customer Marketing Manager, achieving significant growth benchmarks. Maria's career also encompasses positions at Avon, where retail campaigns were developed for Eastern Europe, and British American Tobacco, focusing on consumer engagement and merchandising strategies. Maria holds a Specialist degree in Marketing from Omsk State University and attended the Summer School in Marketing & Management at The Berlin School of Economics and Law.