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Darren Keen has over two decades of experience in shopper marketing and brand management. Currently serving as CEO International Markets at The Mars Agency, Darren is responsible for client partnerships, strategy development, competitor analysis, and activation innovation. With previous roles at Arc Worldwide, The Marketing Store, Saatchi & Saatchi, and Rank Group, Darren has a proven track record of success in leading marketing initiatives. Darren holds a degree from the University of Lincoln.