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Sam Sibbert is a seasoned professional with extensive experience at Marks and Spencer since November 2001, currently serving as the Senior Head of Product - Customer Engagement. In this role, Sam leads a team of 35 Product Managers and Heads of Product, focusing on enhancing customer experiences and driving growth through initiatives in loyalty, personalization, banking, and mobile applications. Previous positions include Head of Product Management, CPO (Interim), and various roles in solution architecture and business analysis, where Sam has demonstrated a commitment to simplifying processes and leveraging technology. Additionally, Sam contributes to the Client Advisory Board for Marketing Cloud at Salesforce and holds a BSc Hons in Computing & Software Development from the University of Plymouth.