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Nirali Bhudia is an experienced analytics professional with a robust background in commercial insights and campaign analytics. Currently at Marks and Spencer since September 2024, Nirali previously held senior management positions at NewDay from June 2021 to September 2024, focusing on campaign analytics and portfolio management. Nirali's career includes significant roles at Camelot as Campaign Analytics Manager and Promotions Analyst, Aimia Inc as Lead Analyst and Team Lead Manager, and GE Capital in various capacities, including Front Book Analytics Manager. Early experience includes positions as a Credit Risk Analyst at Vanquis Bank and Assistant Statistician at HM Revenue & Customs. Nirali holds a 1st class Honours degree in Mathematical and Management Studies from Brunel University London, earned in 2006.