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Gifford Morley-Fletcher has a diverse and extensive work experience. Gifford started their career as the Operations Director for Mosaic Data Solutions UK in 2002. After that, they worked as the Editor in Chief for Multicanal News from 2004 to 2006. Gifford then joined LSF Interactive as the Director of Interactive Direct Marketing, Europe, where they set up a new lead-generation division and managed successful online marketing campaigns for various clients. Gifford also served as the Director of Strategy for Skive Creative and as the Owner of Effective Digital. In 2009, they joined Base One as the Head of Strategy for Inbound Marketing, where they utilized online channels, particularly Search and Social Media, to generate revenue for clients. Gifford later joined MVF Global as the Head of SEO and Social Media, managing the SEO team and driving lead generation properties up the rankings. Gifford also worked as a Search & Social Media Consultant, providing consulting services in these areas. Currently, Gifford holds the position of Director at Valtu Talu, and previously served as the Global Marketing Director and Digital Strategist at MarketOne International, where they planned and executed global B2B marketing automation campaigns.

Gifford Morley-Fletcher attended Eton College from 1983 to 1988. Gifford then pursued a degree in History of Art (Modern Languages) at the University of Cambridge from 1989 to 1991, earning their MA.