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Steve Hoffner has worked in the marketing analytics field since 2001. Steve started their career as a Statistical Data Analyst at Washington University in St. Louis in 2001. In 2006, they began working at BJC Healthcare as a Performance Research Analyst. That same year, they also began working at Marketing Analytics, Inc. as a Senior Analytics Consultant and Director of Consulting Services. In 2012, Hoffner became the Vice President of Marketing Analytics at Nielsen. In 2018, they were promoted to Senior Vice President at Marketing Attribution LLC.

Steve Hoffner received a Master of Statistics from North Carolina State University in 2001, having majored in Statistics. Steve had previously obtained a BS in Mathematics from Calvin University in 1999.