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How does a self-proclaimed introvert, who's more comfortable on a bass boat than at a podium, inspire an organization to run full steam toward what¡¯s next to come? The answer is "Chuck."

Performance marketing is filled with eclectic entrepreneurs. So when it came to choosing a living, a younger Chuck Hengel became captivated by this renegade industry of inventors and madmen. With a brain for numbers, Chuck cut his teeth as a marketing statistician at one of the country¡¯s largest performance marketers. After jumping to the client side, he soon became a partner at the nation¡¯s premier print agency, Novus Print Media.

But entrepreneurs hang shingles. Chuck founded Marketing Architects. He drew the name out of a hat, but stuck with it because architects, like entrepreneurs, are all about building. His vision was a company by entrepreneurs for entrepreneurs. And his little lemonade stand transformed into one of the fastest-growing marketing firms in Minneapolis.

Today Marketing Architects serves disruptive brands, from established juggernauts to groundbreaking entrepreneurs ready to become famous.