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Mason Yu is an accomplished marketing professional and educator with extensive experience in both the marketing and music sectors. Currently serving as the Marketing Lead at MarketerHire since January 2024, Mason has successfully redefined the marketing strategy and built a comprehensive marketing department, achieving significant increases in customer engagement and lifetime value through innovative customer advocacy and webinar initiatives. Prior roles include Head of Digital PR and Outreach at Omniscient, where Mason established a new business function, and Sr. SEO Specialist at ClickUp, where Mason developed a programmatic SEO framework that markedly boosted conversions and traffic. Additionally, Mason co-founded Arete Media and has served as a guest lecturer at The Juilliard School, imparting marketing knowledge to aspiring musicians. With a solid educational background including an MBA from The University of Chicago Booth School of Business and degrees in music from prestigious institutions, Mason combines a passion for marketing and music with a proven track record of driving growth and innovation.