MarketCast
- John Benak
John Benak has held various finance roles throughout their career. John began in 1995 as a Senior Credit Analyst at Ace Hardware and later worked as a Senior Financial Analyst at Sony Electronics. In 2005, they joined ConAgra Foods as a Finance Manager before becoming the Director of Strategic Planning and Analysis at Ralcorp Frozen in 2006. From 2013 to 2015, John served as the Director of Finance - Private Brands at ConAgra Foods. John then joined CLEAResult as a Finance professional from 2015 to 2018. John's most recent positions include Vice President of Finance North America at Kantar and Vice President of Client Finance at MarketCast starting in 2023.
John Benak attended the University of Iowa, where they obtained a BBA degree, specializing in Finance and Accounting. John also pursued an MBA at Benedictine University, focusing on Finance. Additionally, they participated in a Financial Analysis Seminar at the University of Notre Dame before the year 2000.
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MarketCast
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Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company.
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