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Yunyun Li is a skilled public relations professional with extensive experience across various sectors, particularly in Web3, DeFi, and technology. Currently serving as a Freelance Public Relations Consultant at Market Waves since August 2024, Yunyun previously held the role of Senior Public Relations Manager at Cointelegraph, where strategic communication development was a key focus. Throughout a progressive career, Yunyun has successfully managed PR campaigns, enhancing brand visibility for multiple clients at YAP Global Ltd and Howl Labs, executed effective marketing communications at Partyboard, and played a pivotal role in rebranding efforts for BigSquare Urban Design. Yunyun began a career in digital marketing at Grand Union Apparels and contributed to sales and marketing initiatives at 8sian Media Network, where the execution of impactful marketing strategies and client engagement were paramount. Educational credentials include a Master of Arts in Strategic Public Relations from the University of Southern California, along with additional business qualifications from Harvard Business School Online.