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Heather Madden is a skilled marketing automation specialist currently employed at Markentum since May 2023. Previous experience includes a role at Allen Technologies from January 2019 to September 2020, where Heather developed processes for measuring customer health and analyzing industry data. Between 2011 and 2017, Heather worked at AstraZeneca Pharmaceuticals in both the CV Metabolic and Neuroscience Divisions, focusing on market-level growth strategies and innovation. Earlier in the career, Heather achieved notable success in sales and marketing roles at King Pharmaceuticals and General Binding Corp, where strategic initiatives led to significant revenue growth. Heather holds a Bachelor of Business Administration in International Business and Spanish from Sam Houston State University, earned in 2004.