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Hallie Smith is a seasoned professional in category development and consumer insights with extensive experience across several leading companies. Currently serving as Senior Manager of Category Development at Mark Anthony Group since October 2022, Hallie has achieved significant growth with major retailers such as Albertsons and Publix. Previously, Hallie held the role of Category Development Manager at Red Bull, where strategic channel planning resulted in notable volume increases. Hallie's career began at PepsiCo, where various roles included Consumer Insights Associate Manager and Senior Category Management Analyst, contributing to successful marketing campaigns and strategic partnerships. Early in the career at Claire's Inc. and Nordstrom, Hallie demonstrated skills in merchandising and sales management, enhancing product assortments and customer engagement. Hallie holds a Bachelor of Science degree in Retail Management from Purdue University.