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Lu Nguyen is an experienced professional in decision sciences and digital solutions, currently serving as the Decision Sciences Director at Maritz Motivation Solutions since April 2019. Previously, Lu held roles such as Creative Technologist at Kenwood Experiences and Executive Vice President of Operations at Fish Technologies, where responsibilities involved leveraging immersive-media technologies to enhance marketing effectiveness. Lu's background includes a strong focus on automotive sectors, with positions like Director of Applications Development and Digital Producer at AMCI, and Vice President of Automotive Services at Atlas Systems. Lu began a career in analytics at JD Power and Associates, progressing from a research analyst to senior consultant. Education was completed at the University of Iowa.