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Willem van der Hoeven has extensive work experience, beginning with a Senior Software Test Manager role at Microsoft from 1996 to 2004. During this time, they were responsible for quality assurance and risk management of Plug and Play and Power Management systems, evaluating risk of major code changes, designing test strategies, and coordinating testing and sign-off with internal teams and outside stakeholders. From 2004 to 2017, they were the Program Manager at DEAD CENTER CYCLES LTD, where they developed business strategies, wrote and implemented business plans, developed sales and marketing infrastructures, led, managed and grew the company, and negotiated and closed the final sale of the business. Willem also designed and implemented order processing, production workflow, and procurement systems. From 2017 to present, they have been a Principal Product Manager at Marco Polo and a Product Manager at an IoT Startup Project. In this role, they have conducted a market study to identify a large market segment not targeted by competitors, and has been developing an end-to-end Internet of Things solution targeting a subset of the vehicle market.

Willem van der Hoeven attended the University of Washington, followed by Western Washington University where they earned a Bachelor of Science in Industrial Technology - Vehicular Design.