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Verónica Várez is an accomplished communications professional with extensive experience in public relations, internal communication, and marketing. Since January 2019, Verónica has been a Consultant at Archetype, specializing in PR, media relations, content creation, and social media strategy. Prior to this role, Verónica served as an Internal Communication Specialist at PrideCom from November 2014 to December 2018, focusing on internal consulting, HR marketing, and digital channel management. Verónica's career also includes a marketing assistant position at TerraCycle and an internship as a content writer at FEDACE. Verónica holds a Master's degree in Digital Marketing from UNIR and an MBA from EUDE Business School, complemented by a Bachelor's degree in Advertising and Public Relations from Universidad Rey Juan Carlos.