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Samia MEYER is a highly experienced marketing professional currently serving as the Head of Global Marketing at Mapa Spontex since April 2024. Previously, from January 2016 to September 2024, Samia held various leadership roles at TWININGS & CO, including Head of Marketing, where responsibilities included developing marketing strategies and leading go-to-market initiatives, as well as serving as Marketing Manager for Twinings France & Benelux and Senior Brand Manager for La Tisaniere. Prior experience includes a role as Senior Product Manager at WW / WeightWatchers, where Samia developed marketing strategies across multiple FMCG categories. Early career positions include roles at DIM, L'Oréal, and Leo Burnett. Samia holds a Master's degree in Marketing from CELSA Paris-Sorbonne and has furthered education through the Marketing Leadership Masterclass, ongoing since July 2023.