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Samantha Baigneau is an experienced professional in digital business development and category management, currently serving as the Head of Online Category Management at Manor SA since February 2020. Prior to this role, Samantha held leadership positions at Cdiscount, managing significant business units in electronics and home & living, achieving substantial year-over-year growth. Additional experience includes overseeing a profit center at Altran Sud-Ouest, focused on engineering consulting in space, automotive, and defense markets, and developing sales strategies for satellite telecommunications at CLS. Samantha began their career as a sales developer at Alpha M.O.S., specializing in complex solutions for various industries across Europe. Samantha holds a Master's Degree in International Trade and Management from Université Toulouse II.