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Caroline Horstmann currently serves as the Head of CRM & Loyalty Marketing at MANIKO Nails GmbH, beginning in February 2024. Prior to this role, Caroline held various marketing positions at Emma – The Sleep Company from January 2020 to February 2024, including Senior Team Lead Marketing UK and Junior Marketing Manager Brazil, focusing on e-commerce management, pricing strategies, and branding. Earlier experience includes roles as a Sales Analyst at Rivatti Móveis, Insurance Professional at TL Consultoria e Assessoria em Seguros, and Marketing Specialist at TRUVALOR REALTY, alongside internships in insurance and human resources. Caroline holds a Bachelor's degree in Marketing from the University of Caxias do Sul, obtained between 2016 and 2018.