Sacha believes that great design gets us addicted to a better reality. He seeks to shape experiences customers want to watch, use and repeat, which he has done in lead roles at Critical Mass in London, Huge, Razorfish, Organic and Grey in Germany. Over his 20-year career, Sacha has developed integrated advertising campaigns and design experiences for clients such as Audi, Samsung, Pfizer, P&G, MTV, Intel and GE. His work has been recognized at Cannes, Eurobest and the FastCo. innovation awards, and he has judged several award shows, including the Cannes Lions Cyber Jury.
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