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With a unique perspective, both as a servant-leadership focused female, and as a left-brained strategist, Melissa focuses on leading teams in the delivery of performance-focused strategic & creative campaigns, all rooted in business objectives. This outcome-focused approach has fueled over 16 years of success building insight-driven branding and content strategy at national agencies for clients such as AARP, Aflac, AT&T, Express Scripts (Cigna), CDW, UPS, Abbott Laboratories, UCLA and Alamo Rent A Car.