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Alice Loddi is an experienced professional in loyalty management and CRM, currently serving as the Loyalty Manager at MANGO since July 2022. Previously, Alice worked as a CRM & Membership Product Manager at FC Barcelona from February 2018 to June 2022, where responsibilities included planning the launch of a new Membership program and managing customer engagement campaigns. Alice has also held various marketing and communication roles at companies such as Internacional de Marketing, DABA S.A.U., Inditex, Groupalia, ITS, IBM, and Citroen, showcasing a strong background in campaign management, digital marketing, and customer relationship strategies. Alice holds a Master's degree in Marketing and Communication from Università degli Studi di Milano and a Bachelor's degree in Communication from Università degli Studi di Perugia.