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Paulo Robles is an experienced marketing professional currently serving as the Channels Marketing Assistant Manager for Mang Inasal at Jollibee Group of Companies, responsible for marketing initiatives related to delivery services. Previously, Paulo held roles as a Senior Analyst in Brand Marketing at Shopee, where notable achievements included leading negotiations for TV campaigns, and as a Digital Customer Experiences Specialist at Starbucks Philippines, contributing to a significant increase in store penetration on GrabFood. Additional experience includes roles as a Marketing Specialist at Starbucks, Brand Activations Assistant at San Miguel Brewery Inc., and participation in San Miguel Brewery’s marketing trainee program. Paulo earned a Bachelor of Science in Applied Corporate Management from De La Salle University.