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Barry Snapes MSc is a seasoned professional in sales enablement with extensive experience across various organizations. Currently serving as Director of Global Sales Enablement at Mandiant since November 2018, Barry leads global enablement strategies focused on value selling methodologies. Prior roles include Global Head of Sales Enablement at Nuix, where Barry designed and implemented a comprehensive partner training program, as well as Pre-Sales Enablement Manager at HP Autonomy, where a successful pre-sales strategy was developed. Barry's tenure at Trend Micro as Senior Manager of Global Sales Enablement involved establishing and advancing the sales enablement function. Additional roles include Learning & Development Training Manager at Vilicom UK Limited and Training Manager at Actix, with achievements including transforming training departments into profit centers and managing extensive training programs for notable clients. Educational credentials include an MSc from UCD Michael Smurfit Graduate Business School and a PDC in Data Communication from Plymouth College of Further Education.