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David Merrifield is currently serving as the Global Head of eCommerce & Performance Marketing at Mandarin Oriental Hotel Group. Prior to this role, David has held various positions in companies such as Pegasus Tutors, Zebra Associates, Jacobi Asset Management, Hilton Worldwide, and Kelkoo, where David gained extensive experience in digital advertising, search engine marketing, and client strategy. David has a strong background in developing and implementing global digital strategies to drive revenue growth and customer acquisition.