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Dr. Barbara Theiner is a Senior Lecturer in Tourism Marketing at MCI Management Center Innsbruck and has a strong background in hospitality and marketing consultancy. With experience in crafting hotel concepts and brands, Dr. Barbara has worked on various projects involving market research, branding, customer journeys, pricing strategies, and website re-design. Dr. Theiner holds a Ph.D. in Economics, a Bachelor's degree in International Leisure and Tourism Management, and a Diplom-Betriebswirt in Tourism Management.