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Brenda Lye is an accomplished social media professional with extensive experience in digital marketing and content strategy. Currently serving as Assistant Manager of Social Media at Malaysia Airlines since June 2024, Brenda previously held roles including Social Media Manager and Senior Social Media Associate at ShopBack, where a content strategy overhaul led to a 10x increase in organic reach. Brenda also had significant contributions at StoreHub as a Senior Social Media & Content Specialist, successfully launching Beep MY's TikTok account and driving engagement through B2C food blogs. With a strong educational background in International Management from The University of Manchester and USC Marshall School of Business, Brenda has demonstrated expertise in fostering brand loyalty and managing high-impact marketing initiatives across various platforms and sectors.