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Julian Lee is a professional with extensive experience in CRM growth, digital marketing, and product strategy. Currently serving as Squad Lead at Maybank since May 2023, Julian previously held pivotal roles at AirAsia from November 2018 to May 2023, including Manager of CRM Growth where responsibilities included enhancing Customer Lifetime Value and managing CRM data integration. Prior to AirAsia, Julian held senior marketing positions at L'Oreal Malaysia and played a key role as Managing Partner at Bubble Sports MY. Academic credentials include a Bachelor of Science (Hons) in Business Studies with a focus on Marketing from Sunway University, and a demonstrated history of leadership in various student organizations.