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Johan Kriegbaum has been working in the industry since 2008. Johan began their career at Nimble Money Ltd, where they held the positions of Chief Catalyst, Chief Operating Officer, and Chief Marketing Officer. In 2018, they became Co-founder - Advisor and Co-founder - Product & Operations at Cake, as well as Product Owner at Enhanced Society. Most recently, they have been the Head of Continuous Improvement at Beeline since 2021.

Johan Kriegbaum's education history includes a Diploma of Kinesiology from NK Institute from 2017 to 2020, a Bachelor of International Business from Griffith University from 2007 to 2008, a Marketing Economics degree from Niels Brock from 2003 to 2005, and a Danish Marine Corps certification from the Danish Army from 1998 to 1999.